What's your story ?

What is your story ?

All techniques that salesmen have learned will be useless

if they go to a customer without a well chosen story.

However, if the story is intelligently chosen and told,

all techniques will fall into place and prove their usefulness.

What story is it then that they should tell ?

It is exactly that story that we want to tell your sales people.

One question !

There is only one question that the salesman needs to know about.

The answer to that question is what the customer needs to experience.

This primary question will open the door to all other questions.

A good question at this very moment would be :

Are your sales people aware of this question ?

It is all about the salesman !

How does the customer experience the salesman?
The customers of today and tomorrow are no longer ignorant.

They know what they want, why they want it, and how they want it.

The only thing that they have to decide is : from whom do they want it.

Don't you ?

In the end everybody wants to win !

We live in a world where customers have very high expectations

and have an abundance of choices.

In the end all customers want to experience

that they have made a winning deal for themselves.

This training offers a winning deal for you as well !